TI Cycles of India, Unit of Tube Investments of India Ltd., (TI) is one of the leading bicycle manufacturers in India, is a part of INR 295 Billion Murugappa group. TI Cycles has been at the forefront of innovations and is a pioneer in the market of cycles.
TI Cycles has 4 brands- BSA, Hercules, Mach City and Montra which cater to a wide variety of distinct consumer segments. Apart from a strong 1200 direct dealer network, TI Cycles has established retail formats for marketing its brand of cycles, fitness equipment and accessories. BSA HERCULES EXCLUSIVE, RURAL HERCULES BSA STORE, TRACK & TRAIL and TRACK & TRAIL SPORT are the 4 retail formats which provide customers a satisfying and value for money experience. The company has recently ventured into the lifestyle recreation space with the opening of India’s first bicycling theme café in Chennai – “Ciclo Café”. The company organizes over 1000 activities promoting cycling every year.
The company has 4 manufacturing plants and 11 warehouses through which it serves its dealers and retail network.