Atlas name is synonymous with the cycling revolution in India. Since its inception, Atlas has enjoyed a position of eminence and leadership in the Bicycle industry. This was made possible because Atlas constantly strived to move ahead with never ending zeal, technological upgradations, backward and forward integration and user friendly innovations. Today, Atlas has earned not only brand loyalty but also millions of satisfied customers in India and abroad. This is corroborated by the fact that Atlas Bicycles are being used in several countries. Atlas always tries to access customer needs and add value to the product. By following a philosophy of continual upgradation and improvement, it has adorned a culture that embraces quality.