“Quality is our most important mission”

We, Seth Industrial Corporation a pioneer company in manufacturing rickshaw kits having 80% market share and complete bicycles/bicycle parts since 1964 under flagship brand “NEELAM” has created and perfected every new cycle category for every age group. SIC proudly registered “NEELAM” as trademark in the year 1967 as manufacturers. We are a ISO 9001:2008 certified company by Intertek, UK and having valid BIS certifications for Bicycle Frame-Front Fork-Mudguard and Chain. We are also anchored as the only largest in-house manufacturer of eight major Bicycle parts. SIC not only achieved a level of success across the length and breadth of country but also tested international waters through exports indirectly spread over almost all continents (with also registered Trade Mark “NEELAM” in China, Kenya, Tanzania, Mozambique, Bangladesh) etc.

We have synergy of latest technology, well equipped machinery, ultra-modern plants and testing facilities to thoroughly check and adopt innovation by a R & D function. We have a team of skilled manpower, technicians, engineers, designers and quality inspectors to provide the best services and products. A Total Quality Management approach has ensured a satisfied community of customers with “NEELAM” as the preferred brand in all the markets. The success is because of our work force, dealers, business partners and vendors for their continued co-operation and support.


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